The Boracaynon

By Gil delos Santos  In great percentage, our circle defines our own persona. It's a classic that you "tell me who your friends are, I'll tell who you are". When we make friends with alcoholics for instance, we draw ourself closer to alcoholism. If we enjoy feasting on gossips with friends, we end up like them—marites who finds happiness and entertainment on other people's misfortunes or controversies. If we allow to take corrupt favors in exchange of convenience and friendship, we let ourselves become part of the system.  We inevitably absorb their mantra. We react from their energy. We react from their influence. We react from their mindset. Subconsciously, we become them in time...without knowing it.  This presents a level of great significance to filter who we engage with and which environment we place our selves in. Our peace and growth are dictated by the energy that surrounds us.  In another dimention, when we are surrounded by our seniors with nothing left...

By Gil delos Santos Face on the posters is not the main issue where hate is hyped and directed. Results should be the gauge of key performance and the appropriate subject for criticism.  Optics is just one aspect of Marketing. Marketing is just one aspect of the whole tourism operation. I could have applauded the face campaign if it did deliver great results—mainly in foreign arrivals for instance. Unang una, she's got a pleasing face. Pangalawa, she's got personality; lawyer, intellectual, at eloquent with great communication skills.  In otherhand, with the secretary's data presentation highlighting success in different areas of tourism: accolade, tourism receipts, gdp contributions; and the claimed advantage over other asian neighbors, there's big irony unmatching the realities of 34 travel alerts disfavored the Philippines. One thing I'm convinced though is that the secretary is a hardworking cabinet member. She just happen to come from a political background wit...