By Gil delos Santos
Recognized as the World's Leading Luxury Island Destination again in 2025, Boracay can take advantage to gain in solidifying its share in the "luxury" market. Marketing efforts must target the niche luxury slow travellers.
Boracay does need Tiktok vloggers in contrast to most people's exaggerated regard for influencers. Here's why:
1) Vloggers are not spenders (in general). They always demand xdeals and sponsorships if not paid.
2) The viewing Tiktok community are mostly validation seeking which the influencers take advantage of in giving affirmations and "pa-inggit" through their contents focused to trigger emotions.
3) The wealthy and the professionals don't have time and interest on Tiktok. They have life standards most people can't afford. They don't seek approval nor validation.
These are the people we want to attract to come to Boracay. They are spenders that don't care about the price tags—people with value and good taste in life.
Not that Boracay is just for everyone.
Making Boracay not easily accessible for the masses and low spenders will elevate its status as truly a leading luxury destination in the world. We don't need too many tourist in Boracay that crowds the beach to catch sunset photo ops than to enjoy nature.
In Palawan, Amanpulo is a private island that can only be reached through chartered flights, yet the business is good, the reputation is good. It only means that there's a market for luxury and slow travellers. We can position Boracay as such after all the recognition as luxury island.
Tiktokers are the cause why budgetarian travellers flock in Boracay. They must understand that contents promoting cheap options only targets budgetarian travellers who just crowd the island. Bigheaded Tiktokers think that their big following entitles them to sound experts on tourism. Big arrival numbers alone does not equally equate competitive revenues.
Boracay needs to rebrand and recreate a new marketing plan and to set a strategic target market in order to synergize all marketing efforts.
Let's make Boracay a Dream Destination — na pinaghahandaan, na pinag iipunan, at pinag gagastusan.
pati balut ginawang presyo g maharlika hahaha
ReplyDeleteNakakatawa ka naman, so luxury is for those spenders - not looking on price tags lang? Gusto mo dapat boracay is like amanpulo? Kung icocompare naman talaga sa amanpulo di ganun kalayo, pero di rin ganun nagkakalapit. How dare you insult others who look at price tags and call it bugetarian travellers? So, ang mismong mga pilipino na dapat at may karapatan makita at maenjoy boracay ay hindi pala ikinatutuwa ng isang katulad mo. Dapat mayaman, maybe a foreigner? Tapos ano? Mananakawan, mare-rape at mapapatay ng isang boracaynon? Instead of welcoming with open arms mga budget travellers, enhance and improve your security given that boracay is one of the most-promising tourist destination, here you are, minamata, degrading, insulting budget travellers who have dreamt of expereincing luxury at a low price.
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